THE WORD OF THE CEO

"Always put your heart into your work... you'll simply risk making it more beautiful."

ROBIN SCHLANG, FOUNDER & CEO

FOUNDER & CEO

ROBIN SCHLANG

Entrepreneurial since 1995, Robin SCHLANG owned 50 ready-to-wear stores before deciding in 2004 to sell everything and invest in founding LORIENCE Group, where he became president.

WHAT IS THE FOUNDATION OF YOUR PERFUME EXPERTISE?
My perfume expertise is the sum of strengths within my team, multiplied by my determination to build high-quality and dynamic fragrance universes. Early on, I believed in centers of expertise and surrounded myself with passionate collaborators specialized in their fields. Consequently, I insisted on developing a talented in-house design team and mastering our distribution channels while retaining commercial development.

WHAT ARE YOUR AMBITIONS AND FUTURE PERSPECTIVES?
Thanks to the diversification of our product offerings and synergy between our brands, LORIENCE Group is becoming a global player in the cosmetics sector. In the midst of an external growth strategy, I aim to consolidate these advancements and seize new development opportunities that lie ahead.

CO-FOUNDER & ASSOCIATE

FRÉDÉRIC CASSIN

After 12 years at LVMH, Frédéric CASSIN founded STARASIA in Singapore, specializing in the distribution of perfume brands. At LORIENCE Group, he oversees, among other things, the export business.

"Success can only be achieved by taking pleasure in what we do..."